I recently found myself in your typical American grocery store because I didn’t feel like driving ten miles to my usual spots just for a loaf of bread and some almond milk. With my quasi-healthy bread in hand (the store didn’t have a single sprouted or organic loaf on the mile-long shelf of bread products), I realized something as I walked out of that store.
I wanted donuts.
And chocolate bars.
And potato chips!
“What the heck is happening to me?!”, I thought to myself, “I can’t even remember the last time I had to intentionally fight the urge to binge eat!”
And then it struck me — my clean diet is not necessarily successful because I’m some super star eater with the self-control of a religious saint. Not at all. My success — and YOUR success — will be largely in part to simply staying away from stores and restaurants that are counterproductive to your health goals. If you have to wade through aisle after aisle of processed food with no real guarantee that you’ll even find healthy products amidst all the preservative-laden cans and boxes, you’re in the wrong store. If you want a super easy way to instantly lose five pounds — just stop shopping at conventional stores. The majority of your ability to eat clean will be made in the aisles of your grocery store. Make smart decisions in the cart, and you’ll make smart decisions in the kitchen.
So then why did I almost title this post “Safeway, For The Win”? Well, yesterday I found myself in a similar situation — I needed one ingredient and my neighborhood Safeway is within walking distance to my home. Normally, I cringe every time I walk past the plethora of junk food and candy that lines every aisle.
But this time, I hit the jackpot.
Unlike the other store I mentioned earlier, which didn’t have a single organic item on the shelves, Safeway has made an effort to provide organic, clean products. Of course, they are relegated to their own little corner and marked up like crazy, but they are there. And apparently, the average Safeway shopper isn’t looking for over-priced high-quality ingredients because all my favorite baking supplies were marked down by more than 50% and reduced to clear! I’ve also found this to be true with certain alternative milks and other “specialty” health products at Safeway.
By combining the sale prices with a few coupons I found right on the products, I managed to stock up my entire baking cupboard for 60% off! In fact, Safeway actually paid me 13 cents to take that raw organic sugar off their hands! True story! Mark-down + coupon = Tasha doing a free organic sugar happy dance all the way out of Safeway.